A Peruvian company has created a soap that “eats” pollution and helps clean river water.
AWA soap has a sustainable formula and microorganisms with probiotic function, which feed on pollutants and act in water cleaning.
The research started 2 years ago and for this microorganism to reach the waters of the rivers, the company created a bar soap that releases the probiotic when washing clothes.
She distributed bars of this new soap to underprivileged communities in Peru and tests showed that water quality improved by 75% with the use of AWA.
For the manufacture of AWA, the company Andea entered into a partnership with the creative agency Fahrenheit DDB and researchers CIRSYS.
And besides the good idea, the company wants to help the whole planet, so it made the AWA soap formula available to government agencies, environmental organizations and detergent manufacturers. They want the solution to reach other countries, free of charge.
Now the company is looking for partnerships to be able to distribute the soap.